The Evolution of Lights Out

Up until a few months ago, Josh was Lights Out Industries. Sure, I was second shooter at weddings and he ordered me some business cards to hand out. Yes, legally if something happened to him, Lights Out Industries would be mine by default. Of course, I wanted Lights Out Industries to succeed just as much as he did. All of the above is very true, but I didn't become fully invested in the Lights Out brand until I became more involved in the day-to-day running of the business.

 

I don't even think we really made a conscious decision for me to start Lights Out Weddings. We had a meeting with the fantastic Shawndra from Nosh Swill & Bliss, and she gave us a ton of fabulous ideas. I frantically jotted down some of the resources she suggested, some of which were SquareSpace and Rising Tide Society (more on Rising Tide later). You guys, I seriously connected my laptop to my phone's wifi and built our SquareSpace site on I-75 as Josh drove us home from Atlanta immediately after meeting with Shawndra. I was that excited. Isn't it funny how grabbing coffee with another creative can get you so motivated that you dive into new and exciting changes without even realizing how momentous it is? I made the website under the brand Lights Out Weddings, so that we could each have a part of Lights Out that was ours, while still wholly working, supporting, and nurturing both sides of Lights Out. He takes care of Lights Out Industries, the side of Lights Out that makes top notch short films, music videos, documentaries, and anything that isn't wedding/event related. Some of his short films have been placed in film festivals and I'm confident that we'll have some awards and recognition before the year is out. He and the friends he works with on those projects couldn't be more talented. I handle Lights Out Weddings, so I get to connect with other wedding vendors, hear about couples' fairy tale love stories, and spoil those couples when I can. Just wait until I post about our new client gifts! I'm already bursting to tell you all about them, but I'm still pulling together the details! Stay tuned!

After building our Lights Out Weddings website, I connected with the Rising Tide Society on Facebook. If that group isn't a critical part of my running our business, I don't know what is. I can't describe the amount of love, support, community, understanding, and creativity I've found in that group.

I've had my share of frustrations trying to decide what's best for Lights Out Weddings, I'll admit. I couldn't decide which studio management tool was best for us, or which calendar app would help me stay on top of workflow. (I'm happy to say I found both of those in Tavé.) I had an epic fail trying to get a last minute flyer for a wedding expo designed on Fiverr. There was silver lining there, though: I was so frustrated that I opened Photoshop and taught myself how to create a flyer from scratch. I've dealt with the nerves of communicating with potential clients and trying to find my groove in something so new to me.

But you know what? I absolutely love it! I love connecting with vendors across the country. I love having other wedding professionals around the world see our video on Instagram and comment that they love our work. I love being able to take my experiences (good and bad) and help another small business owner asking for advice. I love watching a love story unfold as couples that are so in love promise to devote their lives to each other. I love getting teary eyed every time I get to watch a groom see his bride for the first time. (That's my favorite part of a wedding, even more than the food!)

Most of all, I love that I have something so cool, so fun and exciting, something that I see having such big potential, that I get to share with my groom.

 

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love & light,

Mrs. Lights Out